On 7, 8 and 9 October, we hosted the second edition of NowForum, the IT Transformation event series in Frankfurt, Paris and London. Launched in 2013, the series evolved globally this year with the addition of NowForums in Washington, D.C., Sydney and Singapore. We’re likely to add more events to the NowForum 2015 calendar.
Tags: Customer marketing, Events, NowForum, ServiceNow
Full disclosure: I love the words “tenacious” and “remnant”.
As part of introductions, I sat through a content marketing master class organized by a marketing agency in London some weeks ago.
Side note #1: “Master class” usually means: “We’ll keep it short and therefore we’ll only be able to introduce the topic, without really increasing your understanding of any of it. But we serve great coffee and it will look great on your LinkedIn profile without really pulling you out of your social life, like real education would – so let’s just all sing along and be happy, shall we?”
Originally posted on TBR Newsroom:
By Jillian Mirandi, Senior Analyst
Messaging shifts away from ITSM drive ServiceNow into greenfield opportunities across LOBs
IT remains ServiceNow’s point of entry into accounts, but evidence of a much needed, broader service management conversation is beginning to emerge and is already driving revenue results. In the quarter, ServiceNow grew 62% year-over-year to $139 million. High growth is expected from ServiceNow continuing to displace legacy ITSM vendors HP and BMC, but what is interesting is that 34% of account growth, which includes new accounts and upsells, was generated outside of IT. The 34% from other lines of business is up from 20% in the year-ago quarter, demonstrating the company’s successful expansion outside of IT and into functional areas such as HR and procurement. The flexibility of ServiceNow’s platform is pushing the company into greenfield opportunities in these functional areas and diversified revenue will ensure growth will continue in coming years.
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In the reception of the place we were staying at in southern Thailand, they’d put up a board in the morning. On this board they’d publish the names of new guests arriving that day. Every day a new list of names from all over the world. About 20 names on average. First names and last names.
Then at check-in, you’d get these small, handwritten notes – the breakfast passes. One per day, per family member, stitched together. In beautiful small, curly writing, each note states the cabin number, the date, your family name, your arrival date and your departure date. You spend 7 days with a family of 4, you get 28 of these notes. 28 handwritten notes for a single guest family.